FINAL PROJECT!!!! =)

In my argument essay, I tried to convince TCU pre-business students to apply for the Neeley Fellows Program. I wrote it as a letter informing them of the benefits they would receive through this. I focused my paper on three main things: Personal, Connected, and Real which is a slogan of the program.

I decided that something that could combine images and a good amount of words would be most effective in getting my argument across. Since it is not a well known topic and program, just an image would not get across the point very well I don't think. Also, college students don't want to sit down and read something, so, what I have decided to do is make a story board (or an actual video I don't know if I will go that far) for a promotional DVD or commercial advocating this program. I will use pictures from current Neeley Fellows that I am friends with and will record a voice over that and have main words flash across the screen like personal, connected and real. And possibly some quotes. My inspiration was actually the Marine commercials.

Thinking through this whole process made me think through what would most appeal to students. As I thought about my audience and what would be most effective to them, I finally decided to do this rather than just a brochure because young people are very visual and sometimes it takes seeing an image to inspire you to do something. I also thought that by doing a DVD I could expand my audience to prospective TCU business students. Because when I was applying to TCU they sent me all sorts of DVDs that I would much rather see than read a letter about it. I am trying to appeal using pathos because I want them to see what this program can do for you and make them want to join. (just like the marine commercials!)

Topic for Argument Essay

My topic for my argument essay is The Neeley Fellows Program which is a program for Business majors. I want to write about this topic because I am trying to decide whether I want to apply for it in a couple of weeks or not. I don't think I will have any problems finding information about it because since I am a pre-business major, I know upper classmen who are in Neeley Fellows and can give me advice. However, I don't feel like it is a really broad topic that will be hard to cover. This is a very recent and much talked about topic among pre-business majors right now because the forms are due soon. I have heard that some Fellows really discourage people joining because they don't think it is worth it, while others seem to really enjoy it and encourage freshmen to join. Although this is a personal decision that has to be made by each individual, I hope that I can not only help myself find what I should do, but also inform other pre-business majors about what the program is about so they can decide if they want to apply or not.